Nokia, the Finnish multinational telecommunications and consumer electronics company, has recently revealed its new brand identity ahead of MWC 2023. The announcement took the world by surprise, as the company’s previous logo had been in use for about 45 years and had become an iconic symbol globally, especially during Nokia’s reign as the world’s largest phone maker for years. In this article, we’ll dive into Nokia’s new brand identity, its revamped business strategy, and what it means for the future of the company.
The New Brand Identity
The new Nokia logo is a more modern and simplistic version of the old one, with the word “Nokia” in bold capital letters and a new typeface. The iconic blue color, which has been associated with Nokia for years, remains, but the shade has been slightly altered to a more vibrant blue. The new logo is designed to reflect the company’s values of trust, reliability, and quality, while also signaling a new era for the brand.
The Revamped Business Strategy
Along with the new logo, Nokia also announced its revamped business strategy. The company no longer wants to be seen as just a phone maker but as a “business technology company.” This means that Nokia is looking to expand its business beyond just consumer electronics and into the B2B market, focusing on areas such as 5G networks, cloud services, and software solutions.
The new business strategy also involves a shift in the company’s culture and values. Nokia wants to create a more inclusive and diverse workplace, improve its sustainability practices, and increase its transparency and accountability. The company’s new CEO, Pekka Lundmark, has stated that he wants Nokia to be “the most trusted and respected technology company in the world.”
What About the Old Logo?
For those die-hard fans who couldn’t bear to see the old logo go, there is good news. Nokia has confirmed that its brand licensees who deal with consumer products will continue to carry the old beloved logo. This means that products such as Nokia smartphones and feature phones sold by HMD Global, which is one of the many Nokia brand licensees, will still feature the old logo. Other Nokia-brand licensees, such as RichGo (earphones), Flipkart (smart TVs), StreamView GmbH (streaming devices), and Off Global (laptops), will also continue to use the old Nokia logo. The New Nokia 5310 (2020)
The Impact on the Layman
Nokia’s shareholders and partners, it may be confusing for the layman. Nokia’s association with phones is deeply ingrained in the public consciousness, and it may take time for the company’s new identity to become well-known. However, the company’s shift towards becoming a business technology company may lead to new opportunities and innovations that could benefit the wider public in the future.
Nokia’s new brand identity and revamped business strategy represent a bold move for the company. While it may take time for the public to adjust to the new logo and understand the company’s new focus, Nokia’s shift towards becoming a business technology company could lead to exciting developments in the future.
- Why did Nokia change its logo?
- Nokia changed its logo to reflect its new brand identity and revamped business strategy.
- Will Nokia still make phones?
- Nokia is no longer primarily focused on making phones. The company wants to expand its business beyond consumer electronics and into the B2B market.
- What does Nokia’s new CEO want for the company?
- Nokia’s new CEO, Pekka Lundmark, wants Nokia to be “the most trusted and respected technology company in the world.”
- Will products from Nokia’s brand licensees still feature the old logo?
- Yes, Nokia’s brand licensees who deal with consumer products will continue to carry the old Nokia logo.
- What areas will Nokia focus on as a business technology company?
- Nokia will focus on areas such as 5G networks, cloud services, and software solutions.